2022 Hyundai Blue Prize Design
2022 Hyundai Blue Prize Design <Where Is My Friend’s Home>
2023
Client_Hyundai Motor Studio, Busan
Exhibition Graphic Design, Signage System Design
Second project for the Hyundai Blue Prize.
Hyundai Blue Prize is an a award created by Hyundai Motors to foster and support design curators, highlighting Hyundai's brand vision `Progress for Humanity' which values design closely connected with everyday human life.
The theme of Hyundai Blue Prize 2022 is `Shelter Next'.
Humans constantly move around by our own will, in search of a better environment, but we also move involuntarily due to societal circumstances. During this process, we raise the question of whether a phisical dwelling we call `home' truly provides us with the stability of a shelter.
This exhibition provides a journey to discover one's true `emotional' shelter.
